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Build a content engine for SEO and Gen AI that drives pipeline, not just pageviews
Accelerating Growth for the Best in B2B
We help B2B brands, dev tools, and VCs build content engines that get them discovered, remembered, and chosen.
SCHEDULE 1:1Owned media content strategies designed to map to complex, omnichannel buyer journeys.
AI workflows with human oversight to produce original, on-brand content that grows your audience and builds trust.
Executive-ready insights that tie content to pipeline - so you know what's working, and why.
CORE SOLUTION
Smarter Content Systems for Search, Social & AI - Built to Fuel Your GTM
We map every product- and customer-relevant topic to a content plan, then collaborate with your team to build an agentic content engine designed to earn LLM visibility, rank in traditional search + AI Overviews and fuel social posts.
By automating the repetitive, low-leverage parts of content creation, we give your team a head start - so they can spend time where it counts: sharpening ideas, adding personality, and pushing quality beyond "just good enough."
Get in front of the right buyers across search, LLMs, and social—building mindshare, shaping decisions, and driving pipeline.
Predictably bring in demo-ready, problem and solution aware buyers every month.
Get a clear view of how content impacts revenue: from first touch to closed-won.
We build a custom shared workspace that becomes your system of record for content operations—spanning strategy, execution, and reporting.
You'll Get:
- A strategic content roadmap aligned to business goals and GTM priorities
- Scalable, high-quality content creation for owned and earned media.
- Predictive cost-per-visit and cost-per-conversion projections
We'll Work Together To:
- Build a content library that drives deals from your ICP.
- Create content that speaks to real buyer pain, showcases your solution, and earns trust.
- Generate a predictable stream of qualified, demo-ready leads.
What Clients Have to Say
"We were a pretty small marketing team. I just didn't have the headcount and honestly the in-house expertise to effectively measure the performance of our content and strategy. Growth Plays helped me set goals and figure out how to measure outcomes effectively."
Annette Cardwell
VP of Brand & Corp. Marketing - Lattice
"The Growth Plays team fundamentally understands that growing organic traffic is meaningless if it's not focused on objectives that support revenue growth. They have a unique ability to deliver results in support of revenue at various stages of a company's growth."
Emily Ritter
VP of Marketing - Mode Analytics
"Growth Plays' content strategy paid off 10x better than they estimated and drives demo-ready leads month after month."
Austin Gunter
Former Dir. of Marketing - Gremlin
"We're getting a lot of inbound demos from our content, and we're able to close a lot of deals from that. The ROI has been pretty clear."
Ganesh Datta
Cofounder & CTO - Cortex